My Microplastics: A Framework-Based Design Intervention to Raise Awareness of Microplastics Consumption through Food
Despite efforts to mitigate plastic pollution, production and consumption remain steady, increasing microplastic contamination across ecosystems and the food chain. This research proposes a behaviour change framework to reveal microplastic consumption through food, drawing on the Transtheoretical Model, Elaboration Likelihood Model, and Cognitive Dissonance Theory. A design intervention reimagines the supermarket checkout experience—through redesigned receipts and a shopping app—to promote transparency about microplastic levels in food, encouraging consumer reflection and industry accountability.
Design & Behaviour Change
July, 2024
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#supermarket_intervention
#behaviour_change
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